Seems that for Canadian universities, Google Analytics may be OK for individual privacy, but troubling for broader implications. Am I wrong?
— Brian Lamb (@brlamb) January 28, 2016
Brian brings up a great point here. Seems a significant number of BC post-secondary websites are fine using Google Analytics despite it being contrary to guidelines and standards for “All provincial ministries and organizations that have a direct reporting structure to a Minister”.
There are a number of good reasons why you may not want to track visitors to your website/service. If you do plan on tracking visitors to your website, you should carefully consider your reasons, and the impacts:
“The data is interesting.” “The data is valuable.” “The data is actionable.” “The data is monetizable” – bought and sold. So we’re told…
Are these sufficient reasons to track your website visitors?
Interesting to whom? Valuable to whom? Actionable by whom? How? Who’s buying it?
Do you use the data that’s being collected? Or are you just a proxy, collecting and handing it off to others?
I have Piwik up and running on here at networkeffects.ca. It took me 5 minutes to install, configure, and start collecting some data.
2. Navigate to the [All Websites] link in the top right-hand corner of your Dashboard. Select [Add a New Website] as pictured below.
Once you have filled things out, click [View Tracking Code].
7. Visit your site a few times and check your Piwik grain at oet.sandcats.io.
What are the advantages of using open source software like Piwki for your site analytics needs?
- Your web data will not be used or looked at by other entities.
- To ensure and respect your visitors Privacy, you can:
- The software being open source, it is easy to give feedback to the team and contribute changes.
- Be part of an active open source community of more than 100k active users.
- Piwik folks are active advocates of online privacy
Hummingbird is also available at oet.sandcats.io and lets you see how visitors are interacting with your website in real time. A very different app from Piwik as it only provides a real-time view, but potentially useful for conferences, events, displays, & other such special use cases.
Setup is very easy:
- Fire up a Hummingbird grain
- Copy the [Tracker] code. Paste it in the footer of your website or your Wordpress footer plugin.
- Watch your live visitor traffic.